Power tool manufacturer to locate to Fayetteville

Ariens Company officials announced the company will invest $38 million to locate its new manufacturing and warehouse facility to Fayetteville. Headquartered in Brillion, Wis., AriensCo will create 369 new jobs in Fayetteville as the company establishes operations in the former Direct Coil Building. The company’s expansion to Tennessee is in direct response to AriensCo’s increase in demand, which has outpaced current production capacity. The new Fayetteville site will position AriensCo to be geographically closer to its dealer partners, customers and material suppliers in the southeastern U.S. and will also serve as the hub for AriensCo’s Gravely brand of commercial outdoor power equipment. Founded in 1933, Ariens Company has been a leader in the outdoor power equipment industry for nearly 90 years. The brand offers both lawn and garden and snow removal equipment, which is available at many independent power equipment dealers in North America and Europe. Today, AriensCo employs more than 2,250 people across its operations in Norway, the U.K., Germany and the U.S.