Nashville New Year's Eve celebration draws record-breaking crowd

Nashville’s New Year’s Eve event, Nashville’s Big Bash, drew in a record 215,000 people, 46% of whom were out-of-town visitors. Of those visitors, 42% were from the Southeast, 25% from the Midwest, 17% from the West, and 13% from the Northeast. Three-fourths of visitors (76%) said the celebration was the top reason they chose to come to the city with hotels being the top choice for accommodation at 71% followed by home rentals at 20%. The event generated $38 million in director visitor spending in 2022, and officials with the Nashville Convention and Visitors Corporation (NCVC) are expecting an increase in spending resulting from the 2023 event.