Bread company to open first U.S. facility in Rossville

Vibrant Health Products, Inc., doing business as Silver Hills, announced the company will expand, selecting Rossville for its first U.S. manufacturing operations. The company will create 394 new jobs and invest $48.5 million over the next five years in the former Kellogg’s Eggo facility, which closed in 2024. The company will begin operations with bread production for its U.S. customers with plans to expand its manufacturing capacity for additional products as the project progresses. Founded in 1989, Vibrant Health Products produces sprouted and certified organic, gluten-free, grain-free, plant-based, paleo and keto baked goods for its own better-for-you consumer brands as well as private label partners. Today’s announcement marks the company’s first U.S. manufacturing location, expanding on its main operations in Abbotsford, British Columbia, Canada.