Nashville summer tourism generates more than $88M

Summer events in Nashville generated at least $88.5 million in tourism dollars, according to new numbers by the Nashville Convention and Visitors Corp. CMA Fest brought in the highest amount of tourism dollars with an estimated $74.7 million with hotel room sales increasing 3% over last year and hotel revenue increasing 7.4%. The Let Freedom Sing Fourth of July event brought in $11.6 million with an 8% increase in demand over last year. Taylor Swift and Ed Sheeran concerts at Nissan Stadium both broke attendance records. Swift’s concert generated an estimated $2.2 million hotel taxes. The NHL Draft, NHL Awards, and SEC Media Days also broke records with 681,000 in-person spectators and 903,000 viewers of the draft and 247,000 viewers of the awards ceremonies.